Nowadays, competition in the market is extreme. Business owners and sales teams require an efficient method to follow their clients through various phases of their business journey. So, this is where eCommerce CRM software comes into the picture.
Hence, this article will provide information on the best eCommerce CRM software tools that exist in the eCommerce market.
What is CRM?
CRM stands for Customer Relationship Management. CRM software is a tool for handling parameters such as client information, adding notes, sending messages, and managing client requirements, the list goes on. CRMs are now accessible easily and in use by many industries.
While you develop your business, manual cycles become progressively tedious and expensive. So, if you don’t look out for yourself then it will probably impact your customer relationship. Hence, keeping up with competition and also maintaining a healthy client relationship for more development opportunities becomes necessary. Again, eCommerce CRM software becomes an integral factor in achieving these goals.
The ultimate question – What is CRM software used for?
Basically, eCommerce CRM software allows you to manage, store and utilize customer relationship data for improving the business. Further, with the help of eCommerce CRM software, you can get insights into customers’ purchasing habits and behavior patterns. This information will definitely help boost sales for your business.
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Types of CRM software
Nowadays CRM Software market is one of the leading markets globally. There are various types of CRM Software and choosing the best suitable type is a task. So, here we present 5 types of CRM Software:
This CRM is basically for getting a better understanding of the management of the business on the basis of customer data collection. It is also used for marketing automation, sales automation, and service automation.
Analytical CRM allows data visualization and also provides better insights about the customers and their interaction with your business.
In this type of CRM Software, the primary focus is on the way of interaction between the distributors and vendors through sharing of customer data.
4. Campaign management
This CRM software type is a combination of Operational and Analytical. Thus, it is useful for running sales or marketing campaigns using the contact information of customers.
The motto of strategic type is: “customer first”. Here it permits you to use the customer information and market trends data for making better business decisions.
Why do online stores need eCommerce CRM Software?
Every eCommerce wishes to have intricate details of their customers and eCommerce software makes this possible. An E-commerce CRM strategy allows you to identify and hold your potential clients.
Moreover, it also helps to manage extensive and broad information of the clients to showcase and deal strategies. Hence, you need eCommerce CRM software for your store to get your business going.
Here are some ways to profit from your product using eCommerce CRM techniques:
- Understand your customers buying conduct and also acquire knowledge of what category of items they like to purchase.
- Recognize buyer’s social involvement in your product
- Provide a better experience to your frequent customers by identifying their needs in order to maintain the relationship.
- Use advanced programming, also compare payment integrations. This will help you distinguish between factors such as the continuous source of income, your noteworthy customers, the season of maximum sales, etc.
- Section your customers on different parameters for productive advertisement and management, for example, grouping clients based on buying habits, age, or gender.
- You can design or deal with the stock and product offerings on the basis of customer information.
- Give your clients fast and significant feedback to keep them happy with your product
Features, Functionalities & Factors to look for in best CRM software:
There are so many companies that sell CRM software, so it’s important to understand which features to look out for in best CRM software. Consider the following list of CRM software features to make sure it’s the best.
1.User Interface (UI) & User Experience (UX)
Prior to using CRM software, ask yourself-Is the UI simple? Is it easy to learn? Because no one wants to invest more time in learning they will rather prefer not to use the CRM software than learn it. So a simple UI/UX will surely help in this context.
2. Cross-Channel Tracking
Specifically, see if your CRM software has the ability to identify and track consumer interactions across different channels through their purchasing history.
3. Analytics & Report
Make sure the CRM tool underlying reporting capacities and pre-planned reports also check for live and dynamic reporting elements.
4. Data Visualization
See if your CRM software is capable of different types of data visualization and if the answer is yes then certainly check the data manipulation capacity. This will eventually show you how much scope for data manipulation exists.
This is a priority feature that means you can connect other tools with the CRM software. CRM frameworks coordinate with common tools such as content marketing software, product lifecycle management software, and also with business programs like email marketing devices, publicizing platforms, and more.
6. Cloud-Based management systems
Having a cloud-based CRM means you are explicitly willing to get the customer data from any place for increasing productivity. Core Research shows that 65% of organizations utilizing mobile CRM have surprisingly exceeded their respective business targets.
7. Funnel Management
If you have a sales team, this factor is important. You should have the option to follow your contacts from “simply browsing” to “brand evangelist” without a doubt.
8. Sales and Lead Management
Your CRM software will produce leads from inbound advertising, sales calls, emails, etc. So, searching for preset undertakings will circle back to leads much quicker. Also, your CRM should support the leads through the whole pipeline, from lead generation to closing the deal.
Built-in advertising tools such as email pipelines, information bases, and online media combinations will surely help with sales alignment, marketing & promotion.
10. API calls
Your CRM software must unquestionably have powerful, open, and extensible engineering for custom information fuses. Further, your CRM software must also have an enthusiastic, extensible, and open design for custom data integration.
File storage and stage security are important factors while choosing your CRM software.
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Best CRM for eCommerce Business: CRM software tools
Here are some details of the Best eCommerce CRM software with their features.
Wix allows you to make eCommerce sites free of charge. This eCommerce CRM also offers different ways to construct your sites via. Wix Artificial Design Intelligence, Wix Editor, and Wix Code.
This online CRM tool is a blessing for many eCommerce development companies due to its proficient website development. Wix editor provides you with complete functionality with design and also gives an opportunity with cutting edge functionality like simple drag & drop. Additionally, with Wix, you are also able to make the best-in-class site and web applications.
Key features of Wix tool:
- Free hosting
- Image editor
- Customizable designs
- Intuitive website developing
- Mobile view optimization
- Drag and drop website editor
One of the most popular eCommerce CRM platforms out there is Zoho. The main reason behind Zoho’s popularity is that, it is designed to empower organizations of all scales. Zoho CRM allows organizations to create their online business sites, acknowledge orders, track inventory, measure installments, manage transportation, process payments and market their image.
Key features of Zoho:
- Accessible through any gadget with a web association
- Media management is simple
- Tools are built for smooth integration with third-party administration
- Simple to utilize and furthermore
- Advanced features such as financial forecasting and customer experience
- Definite analytics reports for settling on information-driven choices
- Mobile applications for keeping everyone in total agreement
Zencommerce India offers a roadmap to enter the worldwide internet-based market irrespective of how big or small your business is. This CRM platform certainly makes it easy to oversee and manage web-based business sites.
Further, with benefits like Integrated payment gateways, coupons, and social media login you don’t need to make any extra effort to get things done. A simple PWA( progressive web application ) gives your customer all-time access with a mobile application.
Key Features of Zencommerce:
- User-interface is friendly
- Enough options for customization of YouTube channel
- An efficient way of handling an online business
- Simple drag and drop
- Unlimited sign-ups and bandwidth
Pipedrive is a reliable eCommerce CRM tool that can handle everything your business requires for CRM methodology. Pipedrive sets lead in a manner that you will surely have an extraordinary outline of sales and makes you center around the significant deals first.
Key Features of Pipedrive:
- Easy to track data and view analytics
- Email marketing
- Task management
- Quote and order management
- Team communications integration
- Visually portray sales pipeline
- Product and pricing management
- Integration of calling software e.g. zoom
- Customer contract management
Unicommerce – Cloudbased eCommerce Order Management Software
This CRM software works in full automation mode with an intent to help different dealers, retailers, and organizations that indeed empower economical tasks that result in development, cost proficiency, and also a general expansion of functionality.
Unicommerce is one of the best CRM software that further boosts up the process like inventory, distribution center and returns management, outsource fulfillment solutions, omnichannel selling across many commercial centers, trucks, suppliers, and so on.
Key Features of Unicommerce CRM:
- Seamless integration
- UI is easy to grasp
- Impeccable customer support
- Allows integration with 45+ eCommerce marketplaces
- Seamless bulk invoicing, Labeling, and shipping
- Multiple warehouses in a single window.
Helium 10 is an eCommerce CRM solution that indeed helps Amazon vendors with key measurements, for Instance, occasional patterns, and profits to examine the product’s success rate. This CRM framework offers keyword research devices, which further boosts up the advanced advertisers to bifurcate between high-positioning keywords to smooth out promotion campaigns on a unified interface.
Key Features of Helium 10:
- Easy usability
- Efficient and accurate
- Excellent SEO tool
- Also handy CRM tool in listing Ad management
- Customizable branding
- Activity dashboard
- Customization of templates is also possible
- Frequent software updates
This is an eCommerce CRM platform that provides a single basic interface for your content, trade, marketing, personalization, social media, and bits of knowledge on the same. You can also increase your income by luring traffic your way with its SEO and landing page abilities. Further, it also helps develop transformations with marketing and AI Site Search.
Key Features of UnBound CRM platform:
- Access controls ( permissions )
- Order Management
- Full integration of platform, also including CMS
- SEO management
- Third-party integration
- Analytics (Reporting)
- Multi-site match to franchise operators
Plotch- No 1 website builder in India
The AI-driven eCommerce ERP (enterprise resource planning ) is useful for independent companies. Plotch is an innovative platform for business that also takes into account all the possible requirements of an eCommerce business.
Since Plotch is AI-driven it is entirely adaptable i.e. using Plotch an eCommerce business can dispatch a shopping site and application in no time with an all-around existing Shopify and Magneto site.
Key features of Plotch ERP:
- Inventory Managemeent
- Loyalty program
- Marketplace Integration
- Order tracking
- Order fulfillment
- Order management
- Backorder management
- Channel management
Prysinc- Competitor price Tracking & monitoring
Approximately 500 million business organizations globally use Prysinc eCommerce CRM solutions to remain ahead of their competition.
A most significant feature in Prysinc also involves dynamic pricing tools and price tracking on a limited budget.
Further, Prysinc clients can also break down; competitors’ authentic pricing information to reveal their techniques and similar counter system. You can also analyze competitors’ strengths and weaknesses in the mid-run as well as products productivity for future benefits.
Key features of Prysinc CRM:
- Ad hoc reporting
- Dynamic pricing tools
- Campaign Management
- Data Import / Export
- Domain monitoring
- Useful For retail
- Inventory management
- Market Data Analysis
- Rule-based Configuration
- Promotions management
Freshworks eCommerce CRM helps organizations to speed up revenue growth and also accelerate lead generation by providing an out and out CRM solution.
Additionally, Client discussions can be followed, contact information bases can be assembled and also a general customized experience is conveyed. You can also affect revenue growth constantly and predict with better accuracy with the utilization of AI-driven contact scoring.
Key features of Freshworks :
- Creation of landing page
- AI-fueled Chatbots
- Behavioral Analytics
- Salesforce automation
- Lead scoring
- Market Segmentation
- A/B testing
- Calendar Management
Keap- CRM, Sales, and Marketing automation
Keap which was also previously known as infusion soft has been in the CRM game for a while now. Further, it considers itself as an excellent device for the execution of the best eCommerce CRM technique. However, Keap only focuses on stimulating client experience and deals with the execution of independent startups.
Key Features of Keap CRM:
- Activity dashboard
- Third-party integration
- Pre-written emails
- Data Import/Export
- Automation in sending messages
- Email tracking
HubSpot- Sales, Inbound marketing, and Service software
This CRM is a feature-rich promoting suite with eCommerce CRM software being their most valuable contribution. Hubspot eCommerce CRM is a beneficiary for sales experts due to its impeccable provisions and efficient instruments.
Further, it’s a strong choice for a marketing team with the capacity to catch, track, and develop leads within the information base. HubSpot offers a 100% free version for its product, with the ability to redesign and also gain the right to access their whole setup of promotional instruments.
Key Features of HubSpot:
- Personalize email sequences
- Integrate more than 300 apps
- Phone calls from the CRM software itself
- Schedule emails and tasks
- Store unlimited users and manage customer data
- Real-time notifications of lead behavior
- Create custom filters to sort out contact
Salesflare – Powerful CRM for small business
Salesflare is well-known eCommerce CRM software that you should certainly consider for your next project. Salesflare is a CRM that allows you to associate with the clients and also with number one marketing devices.
You can surely execute the business in a couple of snaps and produce more sales even though you have little information at the beginning. This CRM platform arranges your leads such as contact data from social profiles, email signatures, and other public sources. Further, Salesflare also keeps a log of your meetings & calls. Hence, you don’t need to stress memorizing the bulk of information.
Key features of SalesFare:
- Functional mobile app
- Alerts and notifications
- Email Marketing
- Third-party integrations
- Automatic generation of To-do List
- Automatic contact information gathering
- Google integration
Bigcommerce- New Era of Ecommerce
Bigcommerce is a SaaS platform for the development of web-based organizations that require an efficient arrangement in a user-friendly package. This indeed helps in creating an online store without any previous preparation or relocation from the current platform.
Bigcommerce also has provisions and combinations to deal with a whole business, considering the advanced customization in a basic UI.
Key Features of Bigcommerce:
- Content management
- Activity dashboard
- Analysis & Reporting
- Fast & reliable apps
- Easy listing and selling of products
- Regular updates
- Simple integration
- Data Import/Export
- Transparent customer support
- Scalable pricing structure
Salesforce Cloud- Worlds First CRM
Salesforce B2C Commerce helps to configure, launch, and handle eCommerce websites to deal with orders, pricing, item lists, account hierarchies, installments, and that’s just the tip of the iceberg. It also allows service experts to get storefronts and clients’ organization history constantly.
Key features of Salesforce:
- Promotional capabilities
- Customer support and learning
- Endless customization
- Flexible & user friendly
- Effortless navigation
- Fast and efficient CRM software
- Order Management
Best eCommerce CRM software – Conclusion
Above all things, the customer is the most critical part of any brand or organization. Ecommerce CRM software is helping various brands to set up and develop long-standing customer relations. Every startup sooner or later is going to need eCommerce software or platform to emphasize Customer relationships.
We hope that the key features of well-known eCommerce CRM software will get you your desired CRM solutions and help you track correspondence, handle leads along with management of viability of the market. In short, it depends on what you are trying to accomplish with your business.