Nowadays all the modern consumer expects all businesses whether it is big or small, to have a websites. A well-
designed, dynamic website gives your business an air of authenticity. But getting a
website alone won’t increase your leads drastically.
Here’s a step-by- step approach to generating more leads through your business
Get a website: Consumers who can find you online are more likely to do business
with you. When it comes to gathering information about local businesses, only 20%
of potential buyers depend on word-of- mouth referrals. 65% of people get
information about businesses from the internet.
Drive traffic to your website: With more site visitors, the chances of getting leads
improve. To drive traffic to your site, you can optimize your website for search so
that it appears in top pages of Google search results. This could be achieved through
SEO, and by providing regular and relevant content updates on your website.
Use lead capture forms: The next step is capturing the visitor’s contact
information for further engagement. For this purpose:
1. Add an enquiry form on the ‘Contact us’ page that requires potential
customers to enter their email address when submitting their questions.
2. Add an option for visitors to sign up for newsletters, tutorials and any
other useful content using their email addresses.
3. Add a feedback form on the landing page that requires visitors to enter
their contact info while submitting their feedback.
Use Google Analytics: Web traffic data like traffic source, geography and user
behaviour can be captured using these analytical tools. Analysing this data will help
you identify areas of improvement and figure out new measures that could be
deployed to increase user engagement and attract more users.
Once you’ve implemented these four steps, you’re all set to receive more leads
through your website.
The most efficient way for any business to do all of the above is to opt for WebbyButter. It is the complete online-business management suite that helps you,
• Setup your online-business
• Manage your online-business
• Grow your online-business