Starting your own UI UX Design Agency is going to be a challenging task even if you are a well-known app designer or a successful UI UX freelancer. This is because you lack experience in running a start-up or business. The high demand for web design agencies doesn’t mean a guarantee of success for your Web design Business.
The competition is supreme, but you don’t have to panic! To compete with the best web design agencies all you have to do is, follow this blog till the end and plan your agenda for a UI UX design company.
Must Read: How to start a tech company?
Checklist for Starting a UI UX design agency
Here are some important points for you to consider before you go all-in with your web design business.
Point #1 Conduct a Proper Market Research
Market Research is pretty much the first step in executing any type of business. Thorough market research is basically the oxygen to your web design business body.
After knowing the potential customers, you can learn about them, and the geographic demographics.
Now, that you have your niche you can carry out the competitive analysis. By doing this you can figure out the big guns in the UI UX industry.
Once you do that you will have a target audience for your web design service.
Tips for market research:
- Figure out, How much is web design or development services in demand?
- Find out, what type of businesses, organizations, or clients will be interested in your professional web design services?
- Analyze employment rate and income range in the current market.
- Mark your operating area i.e. Mark the locations your web designing services will be available. This will help your web clients reach out for your web design services.
- Have a backup plan i.e. find out your alternative target audience. By doing this you will have a secondary option in case your clientele is getting low.
- Keep Analyzing the prices of the web services of your competitors and keep affordable web design services. In short, a customer must feel that your services are both affordable and impressive.
Must read: UI/UX designing tools
Point #2 Name Your Web Design and Development Agency
Naming your graphic design agency seems like a minor step. But, it is one of the most important points on the checklist. Why? you say.
Well, for starters, the name of your creative design agency will create the first impression in your customer’s minds.
For Instance, going with a traditional business type name like ABC design agency, will not put a unique impression on customers’ minds. Instead, you can choose your own name to promote your web design services.
So, if your name is Robert you can choose a name like ‘Roberts design’.
Point #3 Web Design Services Description and Product Choice
It is almost a nightmare for a web design business owner to decide on the Service offerings. A decision on a Product Choice and Web Design Services Description demands proper planning, time, and analysis.
The market for Web design and development is in high demand. But it’s a competitive market as mentioned earlier. So ask yourself, what type of web services your UI UX design Services Company will provide? The answer to this question will determine the outcome of your web design business venture.
Here are is a sample of what your web design services description will look like:
We offer- Custom Web designs, Website creation, Website hosting, Website Security, SEO optimization, Mobile app designs.
So, before you offer these product-based web services you must think will I purchase my own product? If your answer is yes you will be fine, if not, you can improve on the areas where you think you lag behind.
Further, you can also justify why people must choose your web design services. You can do this by providing a proper roadmap for them. This means you highlight the main aspects of your web design project management.
Also read: Types of web development.
Point #4 Write down your Web Design Business Plan
Generally starting a business is similar to developing a project. A project requires thorough assessment i.e. a proper plan.
Your Web design business will also require a business plan.
Here are some key points to note down in your business plan:
- Brand Description
- Business summary i.e. Define business vision and identity
- Market and Competitive analysis
- Service and Product Description
- Business contracts and processes
- Financial plan
- Legal documents, license, and references
A rock-solid business plan will attract investors to join your web design agency and also improve the clientele.
Point #5 Investment
At this point, you have a fair idea of the money you need for starting your UI UX design agency.
As a web designer, you will know both hardware and software requirements for offering your responsive web design services.
Further, you will also hire employees for delivering web design solutions. So, you will have to at least pay the average web designer salary, not to forget, monthly bills for the office, System Maintenance, Office Rent, etc. To match these requirements you need a budget and on top of that a proper investment.
Different ways to get Investment in your web design business:
✣ Through Investors
You can easily fund your business if you find an investor. Once, you do that not only your workload will get easier. In addition, you will have the financial stability for running your business.
However, with third-party investments, you will also share a small share of your business. So, make sure you have proper legal contracts lined up while discussing such investments.
✣ Business Loan
A business loan is a traditional approach for getting an investment. In many ways, it is better than other forms of funding. The reason is simple, as a business owner you will have the entire business under your control.
But the process of getting a business loan is tedious. You will have to deal with the bank every time you submit any legal document. Just like investors demand business plans, banks also demand a thorough report of your business plan. This helps them determine -how much money you can actually get.
✣ Self Investment
If you are willing to keep 100% ownership of your business, self-investment is the way to go.
You have to invest your own money. It gives you the creative freedom for running your business without any interference. As a result, all the expenses will have to be taken care of from your Self-Investment budget.
Point #6 Build a Team
It is important to build a strong team for providing excellent web services. You can structure your team any way you want. Below is the list of must-have skill-set to build a proper team.
✣ Web Design Project Manager
Deals with clients and manages the team by sharing the client requirements and visions.
✣ Project Analysts
A project analyst is an expert who shares website ideas and strategies for clients.
✣ Web Designers
Web designers make sure that all the design ideas are transformed into actionable features according to project requirements.
✣ Web developers
The one who writes the code! A web developer makes sure that the design is responsive.
The front-end web developer is responsible for writing the code for the website. The Back-end web developer makes sure that the website is secure and bug-free.
A responsive design is one that is functional across all devices (Mobile, PC, Laptop, etc).
Testers basically carry out different testing on the web designs and website. They test different scenarios and submit the testing reports to both Designers and developers.
✣ SEO Expert
An SEO Expert ensures that the website follows the search engine guidelines. Additionally, he also makes sure that the website is optimized.
Point #7 Build your Online Presence
Ironic isn’t it? To start your web design agency you need to build a website showcasing your agency’s work, product, and service description.
Your web design business site for your designing agency must include:
- Story on your journey
- Service description
- Client Testimonial
- Contact information
Adding your own certification and work profile will be icing on the cake!
After you build the website it is important to lure customers. Hence, you have to use services like Google AdSense, Facebook Ads, and Godaddy to promote your business and products.
Point #8 Client Service
After all the handwork you put into getting your UX design agency up and running, it’s obvious that you provide a flawless and ready-to-go design for clients’ websites.
Your service should provide a well functioning website that includes:
- Fast loading speed
- Responsive Web design
- Web Analytics
- HTML CSS validation
- 301 and 404 error pages
- Image Optimization
- Google verification
Point #9 Find Clients
How will you find web design Clients? The portfolio and services can only help if you have a social media presence.
If you use proper marketing and branding strategy you will get tons of clients on regular basis. Your values and style must reflect in your business domain i.e. your website.
In addition, you can use some quotes or case study which helps a customer connect with you beyond a personal level. You can keep your social media connection details so that they can directly connect with you.
Here we complete our checklist for points to consider while starting a UI UX design agency. But, before we conclude this article let’s see the importance of UI UX in the growth of the web design business.
Why UI UX is important for the growth of the Web design business?
UI UX is important for web design business because of the following reasons:
- User-friendly- Makes a technical product easily accessible through its visual designs.
- Interactivity- UI-UX design is interactive. End users can easily navigate through websites or web apps.
- Creative elements- Wireframes, mockups, and prototypes help build a visually appealing design.
- Cost-efficient- The prototyping in the designing phase, makes the product efficient and less error-prone. This also saves time and money.
Thus with the center of focus being user interactivity, UI UX design is important for web business because it is the creative element. Think about it! If there was no UI UX all we would have is a black screen to execute different tasks.
As a web design agency, you will have many growth opportunities. But the job doesn’t end with just building a website.
Your UI UX design agency will require other services to continue running smoothly and keep increasing its ranking on search engines. So, you can consult a UI UX design services company like Webbybutter to Kick-start your Web design business journey.